Influencer marketing has become a must. Some collaborations between brands and influencers seem improbable, but they captivate attention. These unexpected partnerships show how surprising choices can generate a great deal of interest. Let’s discover these...
Content is king on social networks. But what type of content generates the most engagement? Engagement includes likes, comments, shares and clicks. It’s a key indicator of the connection between a brand and its audience. Discover the most effective content...
Switzerland, with its beautiful scenery and strong commitment to sustainability, is a popular destination for environmentally conscious travelers. Travel agencies and tourism companies in Switzerland use digital marketing to attract these travelers. They focus on...
Digital marketing is a dynamic and creative field. Sometimes, campaigns take unexpected turns. Some marketing mistakes, though disastrous at the time, become hilarious anecdotes. They can even turn into positive opportunities for brands. Here’s a compilation of...
In today’s world, technology is advancing rapidly. Companies need to keep pace to remain competitive. A digital strategy is essential. Strategic planning is also necessary. This article explains why these two elements are crucial. Find out how they can help you...
