Branding Agency - Brand Building
Branding agencyg, brand building
“If you don’t tell your audience how to talk about your brand, they will define a way to talk about you themselves.” David Brier
A brand is a distinctive sign, a value proposition that allows customers to differentiate a company’s products or services from those offered by their competitors.
Many brands are inconsistent and do not offer a clear vision of their values, their alignment is not complete and does not correlate with their vision, style, values etc. therefore, they do not have a clear promise for their customers.
The notion of brand is not reserved for large companies, it applies to any commercial entity or organization that offers products or services to its customers or users and that wishes to demonstrate that the promise made to them is in line with what they expect.
Many companies or organizations are struggling with converting their customers because their customers don’t clearly understand what is being offered to them. Indeed, they must recognize the vision, mission, values and style of the brand.
Branding agencyg, brand building
Brand platform
To ensure full consistency, messages and content must be aligned with the brand strategy. Our goal is to get our clients to offer their audiences the universe created for them.
We ensure that marketing and communication actions are aligned with coherent and clear objectives.
This process would lead to the elaboration of a brand platform, a document that includes the vision, missions, values, style, etc., so that all marketing and communication actions have a clear reference. A lighthouse in the night to guide actions!
The style includes the logo, the graphic guidelines, the editorial line and is reflected in the website, social networks, content or advertising.
Every story we tell, every brand we build, and every interaction we create should not only look good, but should feel good and work perfectly!
Branding agencyg, brand building
The process
1. Brand strategy
- Analysis of the market and competition, in order to understand the territory occupied by other companies or organizations in the market.
- Detailed study of the targets (personas, proto-personas) of their psychological profiles and their expectations, problems to be solved in order to identify the structuring elements that the brand’s response must bring them.
- Definition of the values promoted by the company or the product, and the stakeholders (founders and employees) and the definition of a unique value proposition
- Definition of the brand’s positioning
2. Building the identity
- Design of the visual universe of the brand, composed of the different visual elements necessary to its embodiment (typographies, colors, graphic style, photographic style)
- Design or change of the logo, according to the objectives and based on the positioning and style
- Creation of a baseline (or signature) in addition to the logo, as the backbone of the brand storytelling, as well as the associated lexical fields
- Definition of an editorial line
3. Deployment of the brand universe
- Media creation: website, social networks, advertising etc.
- Design of the brand’s print media: publishing, press advertising, billboards, promotion & POS, etc.
- Design of the brand’s retail universe: pop up stores, stand, stores & boutiques, goodies etc.
DIGIVORES is committed to providing 360˚ marketing and communication services that create identities, build brands, drive interactions and achieve results. Pixel by pixel !
