Marketing & communication workshops
Workshop and Strategic Marketing & Communication Advisory in Geneva
The workshops are an integral part of our approach. We have chosen this way of working because we know from experience that an excellent result is the result of an efficient process. Thus:
- The agency reacts quickly to changes and unforeseen events. You have the right to change your mind!
- Faster delivery of projects as time is condensed into collaborative work sessions
- You get real-time feedback, counseling and learn from our experts
Why a workshop?
Many companies do not value the time spent on market/competition/customer profile analysis, they tend to see it as a waste of time or as mere brainstorming sessions to glean ideas, they hope to save money by trying to take shortcuts for the definition of a solid value proposition.
We have set up workshops to address this issue. By organizing group work sessions you have the opportunity to exchange directly with our experts in order to get their feedback and benefit from their know-how in real time. On many cases, we have seen that projects are delivered faster and respond in a more relevant way to the strategic objectives of the companies.
Workshops are also an integral part of our digital marketing transformation consulting
Workshop and Strategic Marketing & Communication Advisory in Geneva
Make your strategy a reality
Our solution increases and improves the quality of the strategic thinking because it is provided to you throughout the projects. Prior to the design of your website, e-commerce, content creation or your brand strategy, these activities allow you to develop relevant messages and a marketing strategy that truly addresses your audiences and targets.
During a workshop we help you to clearly identify :
- Your competitors
- Your positioning compared to the competition
- Your customers and their expectations
- Your value proposition (USP, pitch, etc.)
- Your messages to convert customers
- Your product/service benefits to customers
- Your marketing and communication strategy
- Your customer journey
- Your website prototype (showcase and/or e-commerce)
The workshops will allow us to validate the models, the prototypes, the processes and the strategy before launching the implementation
